There are 2.3 billion active social media accounts around the globe that’s 1/3rd of the total population of earth. We as a social media marketers even reach the 0.0001% of that with our posts would be the luckiest day of our lives. Big influencers and brands are already killing it on social platforms. It feels like everyone has mastered social media nowadays.
So what is the core reasons that is stopping you to blow up your accounts? In this article, I’ll share with you the common mistakes that marketers makes without even knowing it. Let’s get started.
Authentic connection with the audience
This is where most of us struggle. Social media is not just about having a huge following it’s about what is your rapport with your audience. How much they trust you. For building an authentic trust with your audience, you need to start engaging with your audience.
Like for example, if someone is asking you questions your job is to reply to their comments instead of ignoring. Remember, your audience made you, without them you are nothing.
Creating A Strong Social Media Marketing Strategy
Before even starting your social media campaigns you need to figure out what are your goals and what are you trying to achieve with your campaigns. You need to have a roadmap in place before starting out and a good amount of followers which you can obtain easily by buying them from websites such as Muchfollowers.
Majority of people just start out raw without understanding the market and their user’s problems and needs. If you are still doing it, stop and create a working plan. Sure, you can stop and monitor your progress but, you don’t have a plan what will you monitor?
Coming up with consistently good content
To hook your audience, you need to be on top of their minds always. And for doing that you need to post awesome content for them to interact with it. I know you are tired of creating and curating content daily. However, the solution to this serious problem is to show some transparency and openness to your audience. For example, just for a change, you can show behind the scenes post of your office culture or maybe create original graphics from tools like Canva.
Content quantity over quality
If you are not news or online publication which publishes a lot of content chances are you might struggle to attract more audience. What is the way for you to attract more people even after posting less content?
The answer is “Quality over Quantity.”
Sites like Forbes and Inc.com publishes 100 of posts on their social channels because they have a lot to share. If you don’t have anything to share, I recommend you only to share content which you know will attract a maximum number of likes and comments. Slowly and gradually people will start knowing your brand and following you.
Post visual and graphic content
If you only post blog links and RSS feed links to bore your audience, chances are they might unfollow you. People usually only share content links to attract more social shares. However, that doesn’t work every time. What works instead is posting graphical and visual content. If you post informative infographics and images your content tend to attract maximum number of shares.
So to succeed make sure you keep a mix of all the content formats and get the best out of your social media efforts. Social media is not an easy game to master. You need to strategize, execute, fail, learn, and repeat. I hope you loved this article. If you did then don’t forget to leave a comment down below. It motivates me to write more such awesome content for you guys.